WISTA CONFERENCE SPEAKERS 2017

FUTURE-PROOF MARITIME SOLUTIONS

Friday 6th of October 2017

Joyce Bliek

Rotterdam Logistic Lab

FOR A NERD YOU ARE REALLY COMMERCIALLY MINDED"

Turning digital strategy into business reality #makeithappen

In 2015 as Commercial Director for Containers & Breakbulk, I experienced that there was a growing need for digital products with the customers at the Port of Rotterdam.

I therefore started an Innovation Lab to find out what that digital product for our customers could be: by failing fast, frequent and cheap. Two of the products from the Lab are now in a scale–up phase and we are turning digital strategy into reality.

A digital change not only for the Port of Rotterdam but also for me as a person going from infrastructure to agile, data science and blockchain.

Best compliment I got last month “For a nerd you are really commercially minded”